Introduction: Your Coverage Is Being Read by a Machine
Every article ever written about your category is now a source a machine may consult before it recommends a brand, and most brands have no idea what theirs says.
So Introduction opens.
THE BOOK
What does this chapter argue?
Answers to questions such as which agency to hire are assembled partly from press: trade titles, nationals, regional news, industry blogs, award write-ups and interview transcripts. Nothing announces the missing recommendation. Many brands with years of coverage find that most of it corroborates nothing, because the paragraphs state no checkable fact, the name appears in several forms, or the description is out of date.
The loss is silent: when a model leaves a brand off a shortlist, nothing tells the brand. The book sets out to make coverage count twice, once with the reader and once with the machine.
SOURCE
Summarised from the text of Introduction. Every sentence on this page traces to the chapter's own lines; the facts behind the site are on the record.
How does the chapter open and close?
It opens with the line quoted at the top of this page, and runs to two printed subheadings before it closes.
CLOSING LINE
The press has a new reader. It does not skim, it does not forget, and it is taking notes for your buyers.
What are the chapter's sections?
The chapter has two printed subheadings, in this order:
- The invisible loss
- What this book covers
Which terms and people does the chapter name?
The chapter uses none of the glossary terms.
PEOPLE NAMED
ChatGPT, Gemini and Google AI Mode.
Where does it sit in the book?
- Before it: A Note Before We Begin
- After it: Chapter 1: Earned Coverage Is Evidence, Not Exposure
ALL CHAPTERS