Peter Victor Jones, co-author of Digital PR for AI Search
Peter Victor Jones, printed as Peter Jones on the cover, has worked in search since 2008, and the book credits him with coining Share of Answer and Entity Confidence. Peter Victor Jones's own site: petervjones.com/about.
PORTRAIT
Who is Peter Victor Jones?
Peter Victor Jones is the second of the four authors named on the cover of Digital PR for AI Search.
THE BOOK
Why does the cover print Peter Jones?
The book prints the byline By AI James Dooley, Peter Jones, Paul Truscott and Ben Nicholls
. His own site and this one use his full name, Peter Victor Jones, his choice.
ON THE RECORD
The difference is listed on the record.
How does the book describe Peter Victor Jones?
The book's opening note describes each author. Its words about this one:
Peter Jones has worked in search since 2008, generates more than 20,000 leads a year across a hyperlocal network of more than 4,000 towns, created the ECHO framework (Entity, Corroboration, Hooks, Output) and coined the terms Share of Answer and Entity Confidence.
THE NOTE
What did Peter Victor Jones write in the book?
Peter Victor Jones wrote Peter Jones: Share of Answer Is the Only PR Metric That Pays, one of the four practitioner chapters. Peter Victor Jones argues that digital PR has a retrieval problem which the industry still measures as a ranking problem.
Where is Peter Victor Jones's own entity home?
Peter Victor Jones's own entity home is https://petervjones.com/about/. It holds the full record; this page covers Peter Victor Jones as an author of this book.
THE CO-AUTHORS
AI James Dooley: aijamesdooley.co.uk
Paul Truscott: paultruscott.com
Ben Nicholls: bennicholls.com