The record: core facts, sources and gaps

This page lists the book's core facts and where each one comes from, every place two sources disagree, and what is still to supply. Last checked 7 November 2026.

Amazon link to supply

Facts and their sources

Title: Digital PR for AI Search: How Earned Coverage Builds Brand Visibility in ChatGPT, Gemini and Google AI
Source: the book, title page and cover
Byline as printed: By AI James Dooley, Peter Jones, Paul Truscott and Ben Nicholls
Source: the book, title page and cover
Authors, in cover order: AI James Dooley, Peter Victor Jones, Paul Truscott, Ben Nicholls
Source: the cover; each author's own site
Publisher: Omnipressent
Source: omnipressent.com
Description: Digital PR for AI Search is a book by AI James Dooley, Peter Victor Jones, Paul Truscott and Ben Nicholls on how earned coverage becomes the evidence AI uses to recommend brands.
Source: the book's own argument, in its first chapter and opening note
Language: English (UK)
Source: the book's UK spelling
Structure: 22 contents entries: a note, an introduction, 14 chapters, Part Two with four practitioner chapters, and Take Action
Source: the book's contents

Where sources disagree

ADVISORY ECHO: "Hooks" or "Hook". The book's ECHO framework, in Peter Victor Jones's chapter, says "Hooks"; his own definition at petervjones.com says "Hook". This site shows the book's form verbatim. Recorded 7 November 2026.

Sources: the book, Peter Jones: Share of Answer Is the Only PR Metric That Pays; petervjones.com/entity/echo

CORRECTION Peter Jones or Peter Victor Jones. The cover and the book print "Peter Jones"; his entity home and this site use "Peter Victor Jones". The printed form appears only where the byline or a printed chapter title is quoted. Peter Victor Jones confirmed on 7 November 2026 that the cover stays as printed. Recorded 7 November 2026.

Sources: the book, title page and cover; petervjones.com/about

CORRECTION Paul Truscott or Paul David Truscott. The book prints "Paul Truscott"; his own site uses "Paul David Truscott". This site uses the printed form and notes the full name on his author page. Recorded 7 November 2026.

Sources: the book, title page and cover; paultruscott.com/paul-truscott

CORRECTION Awards in the author notes. The book's author notes for Paul Truscott and Ben Nicholls mention awards without naming them. This site names each award with its year and awarding body on the author's page, linked once to the proof page on their own site. Recorded 7 November 2026.

Sources: the book, A Note Before We Begin; paultruscott.com/awards; bennicholls.com/press-and-writing

CORRECTION The cover's "Featured In" newspaper. The cover shows an illustrated newspaper headed "Featured In" with publication wordmarks. It illustrates the book's subject; the book and its authors make no claim to have been featured in those publications. Recorded 7 November 2026.

Sources: the cover artwork

Gaps still to supply

Publication date: Publication date to supply, from the Amazon listing, recorded 7 November 2026
Editions (format, ASIN, ISBN, page count, store link): Editions to supply, from the Amazon listing, recorded 7 November 2026
Catalogue page on omnipressent.com: Catalogue page on omnipressent.com to supply, from the publisher, Omnipressent, once this site is live, recorded 7 November 2026

Names as printed and as used

The byline as printed: By AI James Dooley, Peter Jones, Paul Truscott and Ben Nicholls. The contents as printed.

AI James Dooley (printed the same), own site aijamesdooley.co.uk/about-ai-james-dooley/
Peter Victor Jones (printed as Peter Jones), own site petervjones.com/about/
Paul Truscott (printed the same), own site paultruscott.com/paul-truscott
Ben Nicholls (printed the same), own site bennicholls.com/about-ben-nicholls/

The publisher is Omnipressent; the four authors each keep their own record.

Amazon link to supply

Back to Digital PR for AI Search