Citation RSI in Digital PR for AI Search
Citation RSI reads the momentum of a brand's citations across the sources the machines draw on.
The book's author note credits Paul Truscott with coining Citation RSI.
Paul Truscott's own definition is at paultruscott.com/lexicon/citation-rsi.
His own chapter is Paul Truscott: Reading a Campaign Like a Chart.
From Digital PR for AI Search. Digital PR for AI Search glossary.
THE BOOK
How the book uses the term
Citation RSI reads the momentum of a brand's citations across the sources the machines draw on. A campaign that lands across the citation list pushes it up; a quiet quarter lets it drift. It tells you whether the coverage is being absorbed before presence in the answers moves, in the same way momentum turns before price does.
The book defines it in Paul Truscott: Reading a Campaign Like a Chart.
The coiner's own definition
Paul Truscott's own definition is at paultruscott.com/lexicon/citation-rsi.
