Entity Support and Resistance in Digital PR for AI Search
Entity Support and Resistance marks the levels of presence a brand keeps falling back to and failing to break through.
The book's author note credits Paul Truscott with coining Entity Support and Resistance.
Paul Truscott's own definition is at paultruscott.com/lexicon/entity-support-and-resistance.
His own chapter is Paul Truscott: Reading a Campaign Like a Chart.
From Digital PR for AI Search. Digital PR for AI Search glossary.
THE BOOK
How the book uses the term
Entity Support and Resistance marks the levels of presence a brand keeps falling back to and failing to break through. A brand stuck under resistance in a market has a record that is not dense enough, and more of the same coverage will not break it; different evidence will.
The book defines it in Paul Truscott: Reading a Campaign Like a Chart.
The coiner's own definition
Paul Truscott's own definition is at paultruscott.com/lexicon/entity-support-and-resistance.
