Share of Answer
The share of the answers to a market's questions that name a brand.
Share of Answer is Peter Victor Jones's term; the book's author note credits him with coining it. His own chapter is Peter Jones: Share of Answer Is the Only PR Metric That Pays.
From Digital PR for AI Search. Digital PR for AI Search glossary.
THE BOOK
What is Share of Answer?
The book's full passage, from Peter Jones: Share of Answer Is the Only PR Metric That Pays:
Share of Answer is the share of the answers to your market's questions that name you. It is the metric I built for exactly this, because I needed to know whether the work was producing retrieval, and reach could not tell me. A placement that lifts Share of Answer paid for itself. A placement that did not was exposure, and exposure is a cost, not an asset, until it converts into retrieval.
RELATED
Chapter 12: Measuring Digital PR in the AI Era, with its five measures
Where does the book define it?
The book defines it in Peter Jones: Share of Answer Is the Only PR Metric That Pays.
It comes back to the idea in Chapter 12: Measuring Digital PR in the AI Era.
Who coined it?
Peter Victor Jones, one of the four authors. More about Peter Victor Jones, or his own site.
No page on petervjones.com defines it on its own yet (checked 7 November 2026); the book's passage above is the definition.
Other firms use similar phrases for similar measures; this page records the term as the book uses and credits it.
