Visibility Drawdown in Digital PR for AI Search
Visibility Drawdown measures how far presence falls from its peak after a campaign ends.
The book's author note credits Paul Truscott with coining Visibility Drawdown.
Paul Truscott's own definition is at paultruscott.com/lexicon/visibility-drawdown.
His own chapter is Paul Truscott: Reading a Campaign Like a Chart.
From Digital PR for AI Search. Digital PR for AI Search glossary.
THE BOOK
How the book uses the term
Visibility Drawdown measures how far presence falls from its peak after a campaign ends. Steep drawdown means the coverage produced retrieval but never reached memory. Shallow drawdown means the record held.
The book defines it in Paul Truscott: Reading a Campaign Like a Chart.
The coiner's own definition
Paul Truscott's own definition is at paultruscott.com/lexicon/visibility-drawdown.
