Chapter 13: The 90-Day Digital PR Sprint for AI Visibility
Ninety days is enough to turn a scattered coverage footprint into a deliberate evidence programme, and the sequence matters because each stage stops the next one leaking.
So Chapter 13 opens.
THE BOOK
What does this chapter argue?
Days 1 to 30 build the prompt bank and the baseline, harvest the citation list, audit three years of coverage, write the brand sheet, fix the entity home and brief every spokesperson. Each stage stops the next one leaking. Days 31 to 60 correct the contradictions, place the first coverage at the top of the citation list, start reactive commentary and design the first data study.
Days 61 to 90 release the study, set a cadence of dated releases and re-run the prompt bank against the baseline. The chapter says the sprint will move citation share and usually framing, may not move presence in a model's memory, and repeats every quarter after that.
SOURCE
Summarised from the text of Chapter 13. Every sentence on this page traces to the chapter's own lines; the facts behind the site are on the record.
How does the chapter open and close?
It opens with the line quoted at the top of this page, and runs to four printed subheadings before it closes.
CLOSING LINE
Ninety days to build the machine. Years of feeding it. That is the job now.
What are the chapter's sections?
The chapter has four printed subheadings, in this order:
- Days 1 to 30: audit and infrastructure
- Days 31 to 60: correct and place
- Days 61 to 90: study, cadence and measurement
- What the sprint will and will not do
Which terms and people does the chapter name?
The terms it uses from the glossary:
- Prompt bank
- The 90-day sprint
PEOPLE NAMED
The chapter names no person, company or AI system.
Where does it sit in the book?
ALL CHAPTERS