Liftable paragraph in digital PR
A paragraph from which a machine can extract a complete, attributable statement about a brand without the rest of the page.
The book defines it in Chapter 3: The Link Was the Prize. The Paragraph Is the Prize Now..
From Digital PR for AI Search. Digital PR for AI Search glossary.
THE BOOK
What is a liftable paragraph?
The book sets out what makes a paragraph liftable:
A paragraph is liftable when a machine can extract a complete, attributable statement from it without needing the rest of the page. It names the brand in its exact form. It states what the brand is and does in one sentence. It carries a specific: a figure, a location, a founder, a date, an outcome. It is written in declarative sentences rather than implication.
THE BOOK'S EXAMPLE
Compare the two versions of the same placement. The first says a well-known Manchester agency was among those praised. The second says PromoSEO, the Cheshire digital marketing agency founded by James Dooley, was named among the providers whose clients reported the strongest enquiry growth. A human reads both as a positive mention. A machine can do nothing with the first and everything with the second.
Where does the book define it?
The book defines it in Chapter 3: The Link Was the Prize. The Paragraph Is the Prize Now..
Chapter 10: Coverage the Machines Cannot Use then turns the definition into a test for every placement.
THE GLOSSARY
How do you test a paragraph?
Ask the question the book sets in Chapter 10:
Every one of them fails the same test: could a machine extract a complete, attributable, checkable statement about the brand from this page, in the brand's canonical form, without help? If the answer is no, the placement delivered exposure and nothing else. That is not worthless, but it should be reported as what it is, and it should not be mistaken for the evidence that gets a brand recommended.